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E Mail Me
D.R.E.# 00862076
D.R.E.# 00862076
Woodland Hills Realtor Scott Robinson presents;
Selling Basics 101
Selling your home is one of the most important financial decisions many will make in their lives. For most people, the equity they have
built up in their home is their largest source of wealth. With the amount of emotion and money that is involved in selling your home, it is
easy to see how important it is to be prepared and to make good decisions.
Hopefully the following information will help. Please contact me if you have any questions.
How can the Internet help me sell my home?
The Internet has changed the way homes are bought and sold in today's market. With over 40% of buyers using the Internet at some
point during the home buying process, it is no longer extra advertising, it is necessary advertising. There are literally hundreds of
websites where your home can be posted (Useful Websites). Realtor.com is the official site of the National Association of Realtors and is
by far the most popular. Make sure your agent has a clear and effective marketing plan that includes Internet exposure and a Virtual
Tour.
Do I need to have "Open Houses"?
Approximately 1% of homes are sold through open houses. There are basically three reasons why agents want to host open houses: 1.
To sell the house. 2. To meet buyers. 3. The seller requests them. Open houses can be helpful for spreading the word about your
home, but the chances of your home selling as a result of an open house are fairly slim. It is up to you if you would like to have your
agent host open houses, but don't expect it to sell your home. Because every bit of positive energy helps I or an associate will do as
many open houses as are needed to sell your home.
How important is it to keep my home clean during showings?
You have 15 seconds until a buyer has developed an opinion about your property. The way your home presents itself is critical to its
value. Prospective buyers react to what they see, hear, feel, and smell even though you may have priced your home to sell. It is vitally
important to always keep your home in showcase condition. I taught "Getting Top Dollar for Your Home at Pierce College" and if
contacted will share what will help you most upon request.
Should I show the buyers around the house?
One of the most common mistakes sellers make is overselling their home. If possible, try to leave the house during showings. If you
can't leave, then make yourself available to answer questions, but DON'T crowd the buyers. Quite often, sellers talk buyers out of
buying their home rather than convincing them to buy it. Buyers are less likely to view the entire home if the seller is escorting them
around and "selling" the home to them. Plus, sellers usually reveal too much. There are certain disclosures you are required to make,
but there is some information (including why you are moving, and when you need to move) that you are not required to disclose. An
over zealous seller often makes a buyer feel uncomfortable and trapped. It can also make the seller appear desperate. Stay at a
comfortable distance and let the buyers lead the way.
Why shouldn't I tell the buyer why I need to move?
When the buyer's agent is showing your home, they are also listening for key information to use in a negotiation and pricing your home.
Your reason for selling can play a large role in what they offer. For example, if you are being transferred and your new home is closing
in two weeks, they know you are probably desperate and their offer will reflect that. Be careful what you reveal; it can literally cost you
money.
Should I sell my home first before I buy a new home?
Sometimes people will want to look for a new home before putting their own home on the market. Typically, this is not a good strategy in
this market. Sellers are reluctant to accept an offer to purchase their home when it is contingent on the buyer selling his or her home.
It's not necessarily a bad idea to take a look at some of the competition before you list your home, but what happens if you find your
dream home? Chances are it won't be available by the time you list and sell your current home. So consider selling your current home
first before you spend a lot of time searching for your new home.
If it is a seller's market, shouldn't I expect my home to sell fast?
There are 5 things that affect a home's value 1. Location 2. Market conditions
3. Pricing 4. Condition of the home 5. Marketing. Location and market conditions are controlled by outside factors, the seller determines
the asking price and the condition of the home and the agent controls the marketing of the home. If all of these factors are strong, then
you should expect a relatively quick and easy sale. I will help you in determining the saleability of your home and the strength of the
current market.
Should I select the agent who suggests the highest price?
When selecting an agent, avoid the temptation to select an agent solely based on their suggested list price. Some agents use this
highest price? No. Suggested sales price is only one element of the proposal. Marketing, advertising, and expertise should also be
considered when selecting an agent.
Who pays the commission?
The seller. When a seller lists his or her home, they sign a contract agreeing to pay an agreed upon commission to the listing office.
When the home is put in the Multiple Listing Service, the listing office agrees to split the commission with the agent who brings the buyer.
The commission typically ranges between 5-7% of the sales price. The buyer pays no commission to either of the agents unless there is
a special arrangement.
Is it better to list with a big company?
Experience will tell you that no matter the company you choose, it's the Agent/Broker or individual who represents you that's important. If
that individual doesn't have the experience and compassion to do a great job for you, it will cost you.
Is it important for buyers to know what I paid for the home or what I need it to sell for?
Sometimes sellers believe that they, or the agent, determine the price of the home. The truth is the market determines the price of the
home. Buyers aren't interested in what you paid for the home or what you need to net from the sale. Buyers are only interested in
paying at (or below) what a comparable home in the area would sell. However, your agent should be able to market the property and
negotiate on your behalf to get the highest possible price and the best possible terms for you.
What should I counter offer?
Many aspects of the deal are negotiable in addition to price. I find out what's important to your buyer and use it to your advantage
during the negotiation. For example, if the buyer needs a quick escrow and you would like a higher price, your agent should negotiate a
shorter escrow for a higher sales price for you. Other negotiable items include closing costs, seller financing, and personal property.
Knowing what's important to your buyer can be very helpful when negotiating the sale of your home.
Is selling "For Sale By Owner" a great way to save money?
Selling "FSBO" may cost you more than it saves you;
1. According to the National Association of Realtors, 85% of FSBO's end up listing with an agent. However, by the time they do list with
an agent, many FSBO's have already spent a lot of time and money marketing their home that will never be returned.
2.FSBO's still have to deal with Buyers who typically have an agent that represents them. Most FSBO's end up paying at least half a
commission (3%) to the agent who brings them the buyer.
3. Most buyers know that the seller is saving the commission and the buyer will often negotiate a lower price knowing that the seller is the
one benefiting from the lower commission (remember, the seller pays the commission, not the buyer).
4.The vast majority of homes are sold through agent referral (The Multiple Listing Service). According to the National Association of
Realtors, home sales break down as follows: MLS 65%, yard signs 15%, classified ads 8%, friends 5%, knew the seller 4%, other 4%. If
a sign and classified ads are your main source of advertising, you will have about a 23% chance of being successful.
5.The real estate transaction is very complex and has a lot of liability. Many sellers mistakenly think that escrow will represent them and
provide advice. Escrow will not guide you through the proper disclosures and forms that need to be completed and they are forbidden to
provide any advice. Without representation, your risk for future lawsuits is substantially higher.
Should you open your door and let any stranger into your bedroom, bathroom or child's room?
Has this person been screened by a professional or possibly a burglar or worse checking you out?
Should I order an appraisal to find out what my house is worth?
An appraisal tells you what your house may be worth, not what it can sell for. An appraisal is typically done after the home is in escrow to
protect the bank form over lending on a home. My "Comparative Market Analysis" is usually a better indicator of value, and will save you
about $350.
Let me show you "comparables" (properties like yours, in your neighborhood, recently sold) so you will understand the value.
What's wrong with overpricing my home? I can always reduce the price later.
When you overprice your home, most of the time, the market won't be fooled. Overpricing a home can actually make you less money
than if you had priced it correctly to begin with. An overpriced home will little response from the Real Estate Community and often end
up on the market for months, leaving you with a few important drawbacks;
1. Your home is likely to be labeled as a "troubled" house by potential buyers and other agents, leading to a lower than fair market price
when an offer is finally made.
2. Your overpriced home might actually make other homes for sale in your neighborhood look like a good deal.
3. You will end up wasting a lot of time marketing and showing a home that would never sell at the above market price. Make sure you
price your home correctly. It will save you a lot of time and frustration.
A "Comparative Market Analysis or CMA is a report prepared by a Real Estate Agent that estimates the value of a property.
The report takes into consideration variables such as recent sales, currently listed homes, expired listings and more. Adjustments are
made for features like square footage, condition, lot size, upgrades, etc. CMAs are a valuable tool to help determine your homes worth.
Call me anytime for a "Free Market Analysis" no obligation.
Selling Basics 101
Selling your home is one of the most important financial decisions many will make in their lives. For most people, the equity they have
built up in their home is their largest source of wealth. With the amount of emotion and money that is involved in selling your home, it is
easy to see how important it is to be prepared and to make good decisions.
Hopefully the following information will help. Please contact me if you have any questions.
How can the Internet help me sell my home?
The Internet has changed the way homes are bought and sold in today's market. With over 40% of buyers using the Internet at some
point during the home buying process, it is no longer extra advertising, it is necessary advertising. There are literally hundreds of
websites where your home can be posted (Useful Websites). Realtor.com is the official site of the National Association of Realtors and is
by far the most popular. Make sure your agent has a clear and effective marketing plan that includes Internet exposure and a Virtual
Tour.
Do I need to have "Open Houses"?
Approximately 1% of homes are sold through open houses. There are basically three reasons why agents want to host open houses: 1.
To sell the house. 2. To meet buyers. 3. The seller requests them. Open houses can be helpful for spreading the word about your
home, but the chances of your home selling as a result of an open house are fairly slim. It is up to you if you would like to have your
agent host open houses, but don't expect it to sell your home. Because every bit of positive energy helps I or an associate will do as
many open houses as are needed to sell your home.
How important is it to keep my home clean during showings?
You have 15 seconds until a buyer has developed an opinion about your property. The way your home presents itself is critical to its
value. Prospective buyers react to what they see, hear, feel, and smell even though you may have priced your home to sell. It is vitally
important to always keep your home in showcase condition. I taught "Getting Top Dollar for Your Home at Pierce College" and if
contacted will share what will help you most upon request.
Should I show the buyers around the house?
One of the most common mistakes sellers make is overselling their home. If possible, try to leave the house during showings. If you
can't leave, then make yourself available to answer questions, but DON'T crowd the buyers. Quite often, sellers talk buyers out of
buying their home rather than convincing them to buy it. Buyers are less likely to view the entire home if the seller is escorting them
around and "selling" the home to them. Plus, sellers usually reveal too much. There are certain disclosures you are required to make,
but there is some information (including why you are moving, and when you need to move) that you are not required to disclose. An
over zealous seller often makes a buyer feel uncomfortable and trapped. It can also make the seller appear desperate. Stay at a
comfortable distance and let the buyers lead the way.
Why shouldn't I tell the buyer why I need to move?
When the buyer's agent is showing your home, they are also listening for key information to use in a negotiation and pricing your home.
Your reason for selling can play a large role in what they offer. For example, if you are being transferred and your new home is closing
in two weeks, they know you are probably desperate and their offer will reflect that. Be careful what you reveal; it can literally cost you
money.
Should I sell my home first before I buy a new home?
Sometimes people will want to look for a new home before putting their own home on the market. Typically, this is not a good strategy in
this market. Sellers are reluctant to accept an offer to purchase their home when it is contingent on the buyer selling his or her home.
It's not necessarily a bad idea to take a look at some of the competition before you list your home, but what happens if you find your
dream home? Chances are it won't be available by the time you list and sell your current home. So consider selling your current home
first before you spend a lot of time searching for your new home.
If it is a seller's market, shouldn't I expect my home to sell fast?
There are 5 things that affect a home's value 1. Location 2. Market conditions
3. Pricing 4. Condition of the home 5. Marketing. Location and market conditions are controlled by outside factors, the seller determines
the asking price and the condition of the home and the agent controls the marketing of the home. If all of these factors are strong, then
you should expect a relatively quick and easy sale. I will help you in determining the saleability of your home and the strength of the
current market.
Should I select the agent who suggests the highest price?
When selecting an agent, avoid the temptation to select an agent solely based on their suggested list price. Some agents use this
highest price? No. Suggested sales price is only one element of the proposal. Marketing, advertising, and expertise should also be
considered when selecting an agent.
Who pays the commission?
The seller. When a seller lists his or her home, they sign a contract agreeing to pay an agreed upon commission to the listing office.
When the home is put in the Multiple Listing Service, the listing office agrees to split the commission with the agent who brings the buyer.
The commission typically ranges between 5-7% of the sales price. The buyer pays no commission to either of the agents unless there is
a special arrangement.
Is it better to list with a big company?
Experience will tell you that no matter the company you choose, it's the Agent/Broker or individual who represents you that's important. If
that individual doesn't have the experience and compassion to do a great job for you, it will cost you.
Is it important for buyers to know what I paid for the home or what I need it to sell for?
Sometimes sellers believe that they, or the agent, determine the price of the home. The truth is the market determines the price of the
home. Buyers aren't interested in what you paid for the home or what you need to net from the sale. Buyers are only interested in
paying at (or below) what a comparable home in the area would sell. However, your agent should be able to market the property and
negotiate on your behalf to get the highest possible price and the best possible terms for you.
What should I counter offer?
Many aspects of the deal are negotiable in addition to price. I find out what's important to your buyer and use it to your advantage
during the negotiation. For example, if the buyer needs a quick escrow and you would like a higher price, your agent should negotiate a
shorter escrow for a higher sales price for you. Other negotiable items include closing costs, seller financing, and personal property.
Knowing what's important to your buyer can be very helpful when negotiating the sale of your home.
Is selling "For Sale By Owner" a great way to save money?
Selling "FSBO" may cost you more than it saves you;
1. According to the National Association of Realtors, 85% of FSBO's end up listing with an agent. However, by the time they do list with
an agent, many FSBO's have already spent a lot of time and money marketing their home that will never be returned.
2.FSBO's still have to deal with Buyers who typically have an agent that represents them. Most FSBO's end up paying at least half a
commission (3%) to the agent who brings them the buyer.
3. Most buyers know that the seller is saving the commission and the buyer will often negotiate a lower price knowing that the seller is the
one benefiting from the lower commission (remember, the seller pays the commission, not the buyer).
4.The vast majority of homes are sold through agent referral (The Multiple Listing Service). According to the National Association of
Realtors, home sales break down as follows: MLS 65%, yard signs 15%, classified ads 8%, friends 5%, knew the seller 4%, other 4%. If
a sign and classified ads are your main source of advertising, you will have about a 23% chance of being successful.
5.The real estate transaction is very complex and has a lot of liability. Many sellers mistakenly think that escrow will represent them and
provide advice. Escrow will not guide you through the proper disclosures and forms that need to be completed and they are forbidden to
provide any advice. Without representation, your risk for future lawsuits is substantially higher.
Should you open your door and let any stranger into your bedroom, bathroom or child's room?
Has this person been screened by a professional or possibly a burglar or worse checking you out?
Should I order an appraisal to find out what my house is worth?
An appraisal tells you what your house may be worth, not what it can sell for. An appraisal is typically done after the home is in escrow to
protect the bank form over lending on a home. My "Comparative Market Analysis" is usually a better indicator of value, and will save you
about $350.
Let me show you "comparables" (properties like yours, in your neighborhood, recently sold) so you will understand the value.
What's wrong with overpricing my home? I can always reduce the price later.
When you overprice your home, most of the time, the market won't be fooled. Overpricing a home can actually make you less money
than if you had priced it correctly to begin with. An overpriced home will little response from the Real Estate Community and often end
up on the market for months, leaving you with a few important drawbacks;
1. Your home is likely to be labeled as a "troubled" house by potential buyers and other agents, leading to a lower than fair market price
when an offer is finally made.
2. Your overpriced home might actually make other homes for sale in your neighborhood look like a good deal.
3. You will end up wasting a lot of time marketing and showing a home that would never sell at the above market price. Make sure you
price your home correctly. It will save you a lot of time and frustration.
A "Comparative Market Analysis or CMA is a report prepared by a Real Estate Agent that estimates the value of a property.
The report takes into consideration variables such as recent sales, currently listed homes, expired listings and more. Adjustments are
made for features like square footage, condition, lot size, upgrades, etc. CMAs are a valuable tool to help determine your homes worth.
Call me anytime for a "Free Market Analysis" no obligation.
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